The Non-Obvious Show · Episode 28
How Culture Influences Our Behavior
with Dr. Marcus Collins
The Non-Obvious Show · Episode 28
with Dr. Marcus Collins
How do we bring more culture into the work that we do? Marcus Collins, an award-winning marketer, cultural translator, professor, and author, explores this question and how culture is the most powerful vehicle for influencing behavior in his book For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.
In this episode, Rohit Bhargava and Dr. Marcus Collins discuss topics inspired by the book, including the types and risks of cultural appropriation, the anemia of cultural connection, byproducts of our cultural subscription, and how we can better practice cultural appreciation as a society.
Marcus Collins teaches marketing at the University of Michigan's Ross School of Business and wrote For the Culture. He studies how culture shapes consumer behaviour and how brands can move with it rather than against it.
michiganross.umich.edu ↗
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