IKEA's Vision For The Future and Why Chase Is Hiring AI Copywriters
What’s In This Issue?
Going to SXSW 2020? The Panel Picker is now live!
Every year SXSW publishes an open list of every proposed session and lets people vote for their favorites. Check out my proposed talk on 10 Non-Obvious Megatrends Changing The World - if you like it, I'd appreciate your vote!
IKEA's 6 Visions For How We'll Live In The Future
For the past five years IKEA has been doing research on home living and their latest report has some interesting conclusions. People are staying unmarried for longer (a point echoed by the next story below), there is a growth in multi-generational homes and 29% of people surveyed around the world felt more at home in other places than the space where they live every day. The full report is worth a read.
The PC vs Mac Rivalry Is Back, But The Roles Are Reversed
Years ago the "I'm a PC and I'm a Mac" commercials allowed Apple to use a challenger strategy to create a rivalry with PC makers. Now the rivalry is being renewed with Microsoft in the role of the challenger with a clever new ad featuring a guy whose real name is "Mac Book" talking about all the reasons the Surface is better. Best line? "The Surface has a better touch screen ... because it actually has a touch screen."
IHG Is First Hotel Chain To Remove Mini Toiletries From Rooms
Those tiny bottles of shampoo and lotion will no longer be offered at any of the 843,000 rooms for hotels in the Intercontinental Hotel Group (which includes chains like Holiday Inn and Crowne Plaza) by 2021. Along with the decision by San Francisco Airport to ban the sale of plastic bottles, we are seeing more pioneering choices like this not only generating well-deserved publicity, but also inspiring others to follow their lead.
