The Non-Obvious Show · Episode 21
Understanding Data Even If You Hate Numbers
with Neil Hoyne
The Non-Obvious Show · Episode 21
with Neil Hoyne
How do we demystify data and measurement? Neil Hoyne has centered his career around championing the universal accessibility of data-driven actionable insights. As Google's Chief Measurement Strategy and Global Head of Customer Analytics, he pioneers strategies for customer lifetime value, marketing attribution, dynamic pricing, content personalization, and truly democratized data. His bestselling book, Converted, aims to make data science more approachable for anyone in the form of a field guide for business growth. In this episode, you will learn what it takes to better understand data, focus on what really matters, and get better at using the data that is now available at your fingertips to improve your marketing, as well as increase your overall understanding of how data and measurement actually works and what the numbers are really telling you.
Neil Hoyne is chief strategist at Google, a faculty member at Wharton Executive Education, and author of Converted: The Data-Driven Way to Win Customers' Hearts. He advises companies on using customer data and lifetime value instead of short-term conversion metrics.
neilhoyne.com ↗
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