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The Non-Obvious Show · Episode 64

How To Think Like a Futurist

with Henry Coutinho-Mason

Episode 64 · December 16, 2025 · 36 min

In This Episode

In this episode, Rohit and Henry Coutinho Mason explore the mindset of a futurist, discussing the importance of understanding human behavior, the role of trends, and the impact of technology on future thinking. They share insights from their collaboration on the book 'The Future Normal' and emphasize the need for inclusivity in futurist practices. The conversation also highlights the significance of curiosity, storytelling, and the ability to embrace uncertainty in predicting future trends.

Key Takeaways

  • There are certain things for every sector that will not change.
  • The secret sauce is to look at innovations that meet human needs.
  • Futurists often struggle with the label due to their diverse backgrounds.
  • Inclusivity in futures thinking is crucial for broader engagement.
  • Predictions should provoke new ways of thinking and action.
  • Trends should be used to inspire and provoke discussions.
  • AI can enhance the process of visualizing future ideas.
  • Curiosity and the ability to be wrong are key skills for futurists.
  • Organizations should focus on what doesn't change over time.
  • Deep ethnographic research will become more valuable in the age of AI.

What We Cover

  • 00:00Foundations of Future Thinking
  • 01:19The Reluctant Futurist Journey
  • 05:53Breaking Down Futurist Terminology
  • 10:24The Importance of Inclusivity in Futures Thinking
  • 11:19Reflections on Predictions and Trends
  • 20:39Using Trends Effectively
  • 25:21Innovating with AI in Futures Thinking
  • 30:04Curiosity and the Future Mindset

About The Guest

Henry Coutinho-Mason Futurist and co-author of The Future Normal

Henry Coutinho-Mason is a futurist and keynote speaker who co-wrote The Future Normal with Rohit Bhargava and also wrote Trend-Driven Innovation. He spent a decade as CEO of TrendWatching and speaks on consumer trends, innovation and how organizations should approach AI.

henrycoutinho-mason.com ↗

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