The Surprising Brand Winning Big At Cannes And Two Brands That Aren't
What’s In This Issue?
This Week’s Main Stories
Story 01Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good
Story 02Etrade Sells Everything That Is Wrong With Capitalism
Story 03The Surprising Brand That Won Big At Cannes
Story 04Instagram Launches Feature To Let Users Archive Embarrassing Photos
Story 05Netflix Lets Kids Choose Their Own Adventure In New EpisodeYoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good
Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all the things moms are often criticized for – like breastfeeding in public or having kids later in life – and invites moms to “Do What Tastes Right.” Despite the empowering message, the whole campaign seems like just another clever way to sell yogurt that has more sugar than a twinkie ... time will tell if it actually works.
Etrade Sells Everything That Is Wrong With Capitalism
Some financial services firms will tell you to save for retirement and adopt better spending habits. Others, like eTrade, will promote the idea that getting on their platform and making a few quick investments can help you buy a yacht you don’t need and behave like an asshole. That’s the silly premise of this widely criticized ad that glorifies exactly the kind of short term, me-first, Wall Street "bro" investment thinking that causes so many problems in the world in the first place.
The Surprising Brand That Won Big At Cannes
The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign for shoe polish brand Kiwi which recently won big at the Cannes festival. By commissioning artists to draw the bottom half of famous paintings like the Mona Lisa – this campaign created something unique and memorable and managed to make a brand in a category no one pays attention to relevant, interesting and worth of discussion.
Instagram Launches Feature To Let Users Archive Embarrassing Photos
This week Instagram quietly rolled out a feature to let users archive posts to hide them from the public. In a world where many users post things they later regret, this type of profile management is something that other social media platforms will consider to offer users an alternative to deleting their old posts.. Of course, what people choose to keep private on the platform creates it own type of data which will be useful for any platform that collects it.
Netflix Lets Kids Choose Their Own Adventure In New Episode
What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode of The Adventures of Puss in Boots by giving them half a dozen choices in the episode that each send the story in a different direction. It’s a bold experiment that many in the TV industry are watching with interest to see if this type of interactive story may be a feature that catches on with viewers.
