Super Bowl Best and Worst

Quick Summary - Best And Worst Of Super Bowl Marketing Strategy

• Best Overall Marketing Strategy – Buick “Not So Pee Wee Football”
• Worst Overall Marketing Strategy – T-Mobile
• Best Brand Positioning – Michelob Ultra “Our Bar”
• Worst Brand Positioning – Mercedes “Easy Driver”
• Best Storytelling – 84 Lumber “Journey 84”
• Worst Storytelling – American Petroleum Institute “Many Uses Of Oil”
• Best Cultural Relevance – Anheuser-Busch “Born The Hard Way”
• Worst Cultural Relevance – YellowTail “Kangaroo”
• Best Social/Political Statement – Audi “Daughter”
• Worst Social/Political Statement – Avocados From Mexico “Secret Society”
• Best Statement of Brand Values – Airbnb “#weaccept
• Worst Statement of Brand Values – Daytona Day (FOX)
• Best Use of Sex Appeal – Mr. Clean “Cleaner Of Your Dreams”
• Worst Use of Sex Appeal – Proactiv “Towel Drop”
• Best Alignment To Existing Strategy – Wendy’s “Cold Storage”
• Worst Alignment To Existing Strategy – WeatherTech
• Best Use of Celebrity – Bai Bai
• Worst Use Of Celebrity – Persil
• Most Original Creative Idea – Snickers Live Ad
• Least Original Creative Idea – Lexus “Man and Machine”
• Best Strategic Use of Media Spend – Ford “Go Further”
• Worst Strategic Use of Media Spend – Alfa Romeo
• Best Timing – National Geographic Genius